Who else is doing it? What are they doing? How can it be improved? Is there a gap in the market? Research is a key part of the design process. Before we can come up with relevant and innovative design solutions we need to do some homework to ensure that our solutions are specific to your market and end goal requirements. This research can take a number of different forms, from market trend evaluation and competitor analysis through to ergonomic analysis and material selection.
" We will construct and present various mood boards to visually show you where your product
lies in the current market and where we envisage it should aspire to be."